top of page

Revolutionizing Access to Healthcare and Wellness in Rural Newfoundland and Labrador

St. John’s, NL, September 15, 2023

In a significant development with the goal of improving healthcare access in rural Newfoundland and Labrador, Cyno, a virtual healthcare and wellness marketplace founded in 2017, is determined to tackle long wait times, limited options, and the considerable travel challenges that have burdened residents of rural communities for far too long.

Cyno's platform, serving clients across Canada and extending into the United States, initially targeted companies seeking additional employee wellness benefits. While the team continues its tireless work to revolutionize employee benefits, Cyno quickly identified the healthcare challenges faced by rural communities and seized an opportunity to create a positive impact.

Revolutionizing Healthcare Access

Cyno's innovative approach to healthcare access includes a strategic partnership network with rural clinics, pharmacies and health facilities. Through these partnerships, Cyno offers individuals the freedom to bypass extended waits and travel long distances. Rural residents can easily book appointments through nearby clinics, choosing between video or telephone appointments from the comfort of their homes or in-clinic visits in private rooms.

"At Cyno, we firmly believe that everyone deserves equal access to comprehensive healthcare and wellness services, regardless of their location," said Peter Barbour, Founder & CEO at Cyno. "Our innovative solution is designed to address the pressing needs of these communities, filling the gaps in a system with holes and eliminating the barriers that have hindered timely care."

What Sets Cyno Apart

Cyno's unique features include:

Timely Access: The platform allows individuals to book appointments within 24-48 hours, providing quick and hassle-free access to healthcare and wellness services.

Comprehensive Care: Cyno offers a diverse range of holistic healthcare services, including nurse practitioners, mental health counselors, physiotherapists, registered dietitians, speech-language pathologists, and more.

National Collaboration: Cyno collaborates with both local practitioners and providers from across the country, ensuring individuals receive top-notch care without geographical limitations.

Making a Difference in Rural Lives

Cyno's dedicated approach is poised to make a profound difference in the lives of rural residents in Newfoundland and Labrador. By addressing the long-standing healthcare access challenges, Cyno is set to improve the overall well-being of these communities.

"I believe that this story has the potential to resonate deeply with your audience, shedding light on a crucial issue and a game-changing solution," said Peter Barbour. "The impact of Cyno’s approach can truly transform lives and improve the overall well-being of rural residents in Newfoundland and Labrador, and across Canada."

For further insights into Cyno, please visit our website at

About Cyno:

Cyno is a virtual healthcare and wellness marketplace on a mission to revolutionize healthcare access in rural Newfoundland and Labrador, as well as rural communities nationwide. With a commitment to equal access and comprehensive care, Cyno partners with local clinics and pharmacies to provide timely and personalized healthcare services to rural communities.


If you want to learn more about how Cyno can help your company, book a call with us!

bottom of page